Transit Under Pressure

What Happens When Millions of Riders Are Counting on You?

Whether it's a championship parade, an international sporting event, or a typical Monday morning commute, riders expect one thing: public transportation that simply works.

Behind every successful trip is a complex network of people, technology, and planning working together to keep operations moving, protect revenue, and deliver a seamless passenger experience.

Our Transit Under Pressure series explores how transit agencies across North America have prepared for moments when expectations and ridership are at their highest.

MARTA's Better Breeze

MARTA's collaboration with INIT has revolutionized riders’ commute in the Atlanta region through the introduction of a unified, contactless 'tap and go' service. 

MARTA Project
Metrolink's TVM Innovation

Metrolink needed to upgrade their ticket vending machines to empower riders with innovative options for fare payments. INIT's TVMs allow low-income riders to use their Electronic Benefit Transfer (EBT) cards for fares. The devices are ADA-compliant making transit in Los Angeles more accessible and affordable than ever.

Metrolink Project

"With INIT’s modern Ticket Vending Machines and account-based ticketing system, Metrolink has enhanced the user-experience, expanded payment options, and streamlined operations assuring a seamless and secure experience for our riders." 

Gabriela Saravia

Fare Collections Manager, Metrolink